Target Market Strategy
My target market is divided between the ages of 16-18 and 25-30 the ages that you are ready to make an impression in life. Lamb Hair McDaniel, Mktg known as Generation X and Y ch 3 pg 35. These women will be fashionistas and will know what they want in a perfume such as A.L.I.E.D. The market worth will be a million the first year and will double the second year. Lamb HairMcDaniel, Mktg Planning ch 2 pg -15. The Product will be a woman’s fragrance and we will expand to accessories in two to three years. Place will be geographical so not just the locals will be able to buy the fragrance but everyone can pick it up. A.L.I.E.D will be on a customer centric relationship which is a internal management phiolosophy similar to the marketing concept. Lamb Hair MCdaniel, Mktg ch 19 pg 295.
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