Monday, March 22, 2010

Objectives

Objectives
The first year we want to be in the top 100 fragrances for women and our objective is to increase our market share from 20 to 30 percent in 2011 by increasing our promotional spending by 13 percent. The firms Primary goal sales oriented organization seeks to achieve profitability through sales volume. Lamb Hair MCdaniel, Mktg New Product ch 10 pg 145 In five years our goal is to be one of the top woman’s fragrances out on the market. Our ultimate goal is to achieve 95 percent customer satisfaction Marketing is important to business. (Lamb Hair McDaniel, MKTG Responsiveness and Reliability ch 11 pg 161.
Our company will have financial managers involved to maintain a steady cash flow and revenue. Lamb Hair MCdaniel, Mktg ch 17 pg 261

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