Implementation Evaluation Control
A.L.I.E.D will launch the summer of 2010 in Miami Florida. The promotions that we will use will include the following: Flyers will be made and posted up on South beach Blvd we will sale our samples at this event and will be taking preorders. The event will be held at the Hyatt on South beach Blvd in their show room. When A.L.I.E.D takes off we will run a tight marketing plan, and will have a close relationship with our vendors, and clients. Our comapny will have a gross margin the retailer makes as a percentage of sales after cost of goods sold are subtracted. Lamb Hair McDaniel, Mktg ch 13 pg 193. Our budget will be small at first and our events that we hold will be come from a role in the Promotion mix Lamb Hair McDaniel, Mktg ch 14 pg 211. Promotional Strategy is a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. As part of our approach we will use competitive advertising to influence demand for a specific brand. Lamb Hair McDaniel, Mktg ch 15pg 229. Our company will have advertising in local newspapers, and flyers will be made for local boutique shops. We will not use coupons as a source of discount because we don’t want our consumers to know us by that kind of recognition. Lamb Hair McDaniel, Mktg ch 16 pg 246. A.L.I.E.D will be based on a penetration pricing at first to reach the mass market. Lamb Hair McDaniel, Mktg ch 18 pg 279
A.L.I.E.D will launch the summer of 2010 in Miami Florida. The promotions that we will use will include the following: Flyers will be made and posted up on South beach Blvd we will sale our samples at this event and will be taking preorders. The event will be held at the Hyatt on South beach Blvd in their show room. When A.L.I.E.D takes off we will run a tight marketing plan, and will have a close relationship with our vendors, and clients. Our comapny will have a gross margin the retailer makes as a percentage of sales after cost of goods sold are subtracted. Lamb Hair McDaniel, Mktg ch 13 pg 193. Our budget will be small at first and our events that we hold will be come from a role in the Promotion mix Lamb Hair McDaniel, Mktg ch 14 pg 211. Promotional Strategy is a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. As part of our approach we will use competitive advertising to influence demand for a specific brand. Lamb Hair McDaniel, Mktg ch 15pg 229. Our company will have advertising in local newspapers, and flyers will be made for local boutique shops. We will not use coupons as a source of discount because we don’t want our consumers to know us by that kind of recognition. Lamb Hair McDaniel, Mktg ch 16 pg 246. A.L.I.E.D will be based on a penetration pricing at first to reach the mass market. Lamb Hair McDaniel, Mktg ch 18 pg 279
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