A.L.I.E.D a Woman’s Fragrance
The name will be A.L.I.E.D which stands for Alluring, Lustful, Independent, Enticing, and Delicious. My product is targeted for the everyday woman that likes to be a girly girl. The fragrance will have a fresh pear scent and a touch of vanilla. It will be used on the go, and will last throughout your day. It will have a bold scent and everyone will know you have entered the spot. You will feel fabulous, and sophisticated like a young woman should. Our goal is for everyone to be talking about the rare, unique scent to their family and friends. The bottle will have luxurious curves so it’s shaped like women. The perfume bottle will be eight ounces, and will say A.L.I.E.D in a pale pink that will match the color of the box. The perfume packaging will come in a pale pink square box, and will have a gold trim lining. The price point will be 50.00 a bottle. It will be sold at high end department stores. My first target market is anywhere from 16-18. These young girls will shop at Forever 21 and Macy’s. My second target market is the ages between 25-30.These woman shop at whole foods, and Victoria secret. So whether you are attending a party or out with your friends you will look and smell great. My product will draw attention of the men and have them lusting for a women’s attention. A.L.I.E.D will make you feel Romance, Confident, Powerful and Determined. My product will be a part of the global marketing mix. I will conduct market research thoroughly this way I will know what the consumer’s wants and needs are in the product. When choosing this fragrance I wanted something that was different, charismatic, and unforgettable to the senses.
Thursday, February 25, 2010
Thursday, February 11, 2010
Superbowl
Super bowl
I thought that the commercials that were played on the super bowl were funny and had great strategic planning. The Hyundai commercial must have played about six to seven times and it said one thing change. It seems that they are trying to reach the consumer in a different way rather than their old approach. I think that this is a good thing because before they were focused on dependable and price and now it’s all about the luxury of the automobile. They are making a new name for their company and are trying a different marketing approach this time. Now Hyundai is going to be about status and not repetition. I also loved the etrade commercials the babies that are on their crack me up even know their marketing stock trade and how the baby portrays himself out to be a business man. Some of the commercials I didn’t get and I think that they shouldn’t have aired them. The Doritos commercial with the little boy was hilarious it made a good point don’t touch the Doritos. I didn’t see much alcohol commercials though I was surprised being that they always show beer commercials. They decided to focus on automobiles and recycling with paper not plastic. I worked the day of the super bowl I tried to watch as much as possible of the game but it was hard. It brought in a lot of consumer’s into Vegas and into our restaurant Margaritaville. Our bars were packed with sports fans however it did bring in some odd people. We had the drunks/trashy disrespectful people that made my job harder than it needed to be. I’m actually glad it’s over so we don’t half to face anymore drama. I did enjoy the marketing that was shown throughout Las Vegas though.
I thought that the commercials that were played on the super bowl were funny and had great strategic planning. The Hyundai commercial must have played about six to seven times and it said one thing change. It seems that they are trying to reach the consumer in a different way rather than their old approach. I think that this is a good thing because before they were focused on dependable and price and now it’s all about the luxury of the automobile. They are making a new name for their company and are trying a different marketing approach this time. Now Hyundai is going to be about status and not repetition. I also loved the etrade commercials the babies that are on their crack me up even know their marketing stock trade and how the baby portrays himself out to be a business man. Some of the commercials I didn’t get and I think that they shouldn’t have aired them. The Doritos commercial with the little boy was hilarious it made a good point don’t touch the Doritos. I didn’t see much alcohol commercials though I was surprised being that they always show beer commercials. They decided to focus on automobiles and recycling with paper not plastic. I worked the day of the super bowl I tried to watch as much as possible of the game but it was hard. It brought in a lot of consumer’s into Vegas and into our restaurant Margaritaville. Our bars were packed with sports fans however it did bring in some odd people. We had the drunks/trashy disrespectful people that made my job harder than it needed to be. I’m actually glad it’s over so we don’t half to face anymore drama. I did enjoy the marketing that was shown throughout Las Vegas though.
Thursday, February 4, 2010
movie madman
I really thought that the marketing research that was involved in this movie was great. The techniques that were being used are similar to what we’re learning in class. The fifties were about the working man and not so much the working woman. Using tobacco was a perfect example of marketing in this show and the steps that you take to have a successful campaign. Advertising is key when doing market research for a product. Some of the material that we learn in class is familiar but I’m learning new things. I can relate the class to the movie in several ways such as the marketing approach that is taken.
superbowl ad
Why I think that this super bowl ad is affective
This commercial targets 21 and over men and woman and of course sport fans and the average beer drinker. I think that this commercial has humor to it which I like because It’s not all that serious and It makes you laugh. This one cracks me up leave it to the guy in the car to say to the girl we should pick him up and he has beer. The girl is looking at him crazy and thinks that he has lost his mind to be picking up a stranger even if he does have beer. If you think about it the commercial makes you understand the market strategy behind it and the statistics that they had used. They are using advertising for the super bowl and the beer that is used throughout commercial. When making a commercial you need to have a market strategy for your target audience that you are trying to reach. You need to know consumers behaviors and their demographics and psychographics. It seems like a lot of super bowl commercials are about beer. I will make sure to pay attention to all the commercials that are playing at the super bowl this Sunday.
Wednesday, February 3, 2010
customer service week 3
Great customer service
I remember going to the forum shops into the juicy store and looking at the handbags that were on the shelf. This lady came up to me and asked me if I needed any help, she was very friendly, and attentive. There was a pink leather handbag that I saw but it wasn’t the size I wanted. So I left my phone number with the lady and asked her to call me if they got a bigger size in. A couple of weeks later I got a call from another juicy store that was located in the towns square, and the girl said that a sales associate from the forum shops had told her that I was looking for a certain bag in a certain size. I was more than pleased with this customer service, and I took a trip down to the juicy store at town square. When I went it to ask for the sales associate she said that’s me and I have your bag on hold for you in the back. She was very nice, and made me feel important as a customer. I ended up getting the purse, and some accessories and pair of shoes. If I had received bad customer service I wouldn’t have got that purse, and I wouldn’t have returned to that store again. I believe that customer service is very important in the industry along with everyday life. I did return back to that store at a later date and I received horrible customer service and I haven’t returned there since. I did call the assistant manager and told them about the amazing customer service that I received, but I also received the worst. The worst thing you can see when you walk into a store is people chatting with each other and you being ignored.
I remember going to the forum shops into the juicy store and looking at the handbags that were on the shelf. This lady came up to me and asked me if I needed any help, she was very friendly, and attentive. There was a pink leather handbag that I saw but it wasn’t the size I wanted. So I left my phone number with the lady and asked her to call me if they got a bigger size in. A couple of weeks later I got a call from another juicy store that was located in the towns square, and the girl said that a sales associate from the forum shops had told her that I was looking for a certain bag in a certain size. I was more than pleased with this customer service, and I took a trip down to the juicy store at town square. When I went it to ask for the sales associate she said that’s me and I have your bag on hold for you in the back. She was very nice, and made me feel important as a customer. I ended up getting the purse, and some accessories and pair of shoes. If I had received bad customer service I wouldn’t have got that purse, and I wouldn’t have returned to that store again. I believe that customer service is very important in the industry along with everyday life. I did return back to that store at a later date and I received horrible customer service and I haven’t returned there since. I did call the assistant manager and told them about the amazing customer service that I received, but I also received the worst. The worst thing you can see when you walk into a store is people chatting with each other and you being ignored.
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