Implementation Evaluation conrol

Implementation Evaluation Control
A.L.I.E.D will launch the summer of 2010 in Miami Florida. The promotions that we will use will include the following: Flyers will be made and posted up on South beach Blvd we will sale our samples at this event and will be taking preorders. The event will be held at the Hyatt on South beach Blvd in their show room. When A.L.I.E.D takes off we will run a tight marketing plan, and will have a close relationship with our vendors, and clients. Our comapny will have a gross margin the retailer makes as a percentage of sales after cost of goods sold are subtracted. Lamb Hair McDaniel, Mktg ch 13 pg 193. Our budget will be small at first and our events that we hold will be come from a role in the Promotion mix Lamb Hair McDaniel, Mktg ch 14 pg 211. Promotional Strategy is a plan for the optimal use of the elements of promotion: advertising, public relations, personal selling, and sales promotion. As part of our approach we will use competitive advertising to influence demand for a specific brand. Lamb Hair McDaniel, Mktg ch 15pg 229. Our company will have advertising in local newspapers, and flyers will be made for local boutique shops. We will not use coupons as a source of discount because we don’t want our consumers to know us by that kind of recognition. Lamb Hair McDaniel, Mktg ch 16 pg 246. A.L.I.E.D will be based on a penetration pricing at first to reach the mass market. Lamb Hair McDaniel, Mktg ch 18 pg 279

Marketing Mix Product, Promotion, Price and Distribution.

(Marketing Mix) Product, Promotion, Price and Distribution
A.L.I.E.D is a girly girl yet sophisticated woman’s fragrance that is targeted for the ages of 16-18 to 25-30. This fragrance will be sold at Macy’s, Dillard’s, and Nordstrom. At a later date will expand our fragrance and accessories to higher end department stores and boutiques. Lamb Hair McDaniel, Mktg global vision ch4 pg-47. Lamb Hair McDaniel, Mktg social class ch 5 pg-71.These ladies will be in their own social class and will want a strong quality in the perfume that they wear. After conducting a survey at the Art Institute I learned that two of the consumer’s would want to smell a bold scent with a hint of lavender, vanilla and pear. On the other hand three students preferred a light scent with vanilla, lavender, Carmel or strawberry. (On March 21, 2010). Lamb Hair MCdaniel mktg Survey research ch 8 pg 117 A.L.I.E.D will start off promoting at department stores and showrooms at hotels and will eventually have its own commercial. Lamb Hair McDaniel, Mktg Product ch 9 pg-131 The price point will be affordable at only $50.00 a bottle due to the recession that our country still struggles through. We will raise our prices after the first year we believe that economy will be at a standstill. AS humans we have our needs such as: Maslow’s hierarchy of needs Lamb Hair McDaniel, Mktg ch 5 pg-79. You will need to travel to buy a bottle of A.L.I.E.D. We want our consumers to travel to get an experience not the convenient 24hr drug store. Our products will be made in Napa Valley states and the packaging will be made with highest quality. Lamb Hair McDaniel, Mktg location of buyer’s ch 6 pg -89. We have chosen a pale pink box with a gold trim due to this is one most popular design that is out in 2010 with woman’s fragrances. Lamb Hair McDaniel, Mktg Benefit segmentation ch7 pg-103.

Target market strategy

Target Market Strategy
My target market is divided between the ages of 16-18 and 25-30 the ages that you are ready to make an impression in life. Lamb Hair McDaniel, Mktg known as Generation X and Y ch 3 pg 35. These women will be fashionistas and will know what they want in a perfume such as A.L.I.E.D. The market worth will be a million the first year and will double the second year. Lamb HairMcDaniel, Mktg Planning ch 2 pg -15. The Product will be a woman’s fragrance and we will expand to accessories in two to three years. Place will be geographical so not just the locals will be able to buy the fragrance but everyone can pick it up. A.L.I.E.D will be on a customer centric relationship which is a internal management phiolosophy similar to the marketing concept. Lamb Hair MCdaniel, Mktg ch 19 pg 295.

SWOT Analysis

SWOT Analysis
(S) The price point is low enough at only $50.00 a bottle which is affordable for the consumer. (s) The packaging is simple yet detailed. (S) That A.L.I.E.D is a bold scent, and most female consumer s like a bold scent. (S) The name A.L.I.E.D is unique for a perfume. (W) A.L.I.E.D is new on the market and this could be a problem due to all the competitors. (w) Most of the woman’s fragrances that are introduced are sponsored by a celebrity. (W) My fragrance comes in a 70 oz bottle most fragrances come in two to three sizes. (W) A.L.I.E.D is sold at high end department stores this could make or break my product. Lamb Hair McDaniel, Mktg Niche Competitive advantage ch 2pg 21
(O) To start sponsoring stars, to have them target our female consumers so that they have a role model to look up to. (O) My goal is by the first year to have store events at the selected stores where A.L.I.E.D is sold. We will collaborate with Mac Makeup so you can get pampered, and get your makeup done, and get a gift bag of A.L.I.E.D products. (O) By the second year we hope to put on fashion shows where the models will be fashion students and they will be wearing A.L.I.E.D fragrance. (O) Will expand in the third to fourth year and will have A.L.I.E.D sold at boutiques in LosAngeles and Las Vegas. (T) They’re similar fragrances that are on the market that have scents like A.L.I.E.D. (T) My color scheme that I have chosen for my packaging is common in ladies fragrances. Lamb Hair McDaniel,Mktg Supply chain ch12 pg 173

Objectives

Objectives
The first year we want to be in the top 100 fragrances for women and our objective is to increase our market share from 20 to 30 percent in 2011 by increasing our promotional spending by 13 percent. The firms Primary goal sales oriented organization seeks to achieve profitability through sales volume. Lamb Hair MCdaniel, Mktg New Product ch 10 pg 145 In five years our goal is to be one of the top woman’s fragrances out on the market. Our ultimate goal is to achieve 95 percent customer satisfaction Marketing is important to business. (Lamb Hair McDaniel, MKTG Responsiveness and Reliability ch 11 pg 161.
Our company will have financial managers involved to maintain a steady cash flow and revenue. Lamb Hair MCdaniel, Mktg ch 17 pg 261

Business pitch

Business pitch
She walks with confidence and is feeling sexy, and the guys that are walking by sense the sexuality that comes from her walk. As she walks down the street she feels a sense of empowerment is it her outfit or her fabulous handbag that she wears oh so well. She feels like Carrie Bradshaw in a sex in the city episode when she meets Miranda, Charlotte and Samantha for martinis at their favorite singles bar. What is it that’s so intriguing about this sophisticated lady? Is it her swagger or is it the Alluring, lustful, Independent, Enticing, Delicious fragrance of A.L.I.E.D? Lamb Hair MCdaniel, Sales orientation ch 1 pg 5

10 facts of Volkswagon eoc

In Madmen they kept on bashing Volkswagen but yet every time they saw an ad for the car on the street they would discuss it. They said the marketing was bad on it but maybe if they would have looked past the marketing and look at the features of the car and what the car has to offer. I think this would have been a good marketing approach.
Here' some facts I found on various cites.
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NatiVolkswagen is an automaker based in Germany. Its products typically command a higher price than those of competing models, but the return is a more upscale driving and ownership experience.
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Volkswagen is an automaker based in Germany. Its products typically command a higher price than those of competing models, but the return is a more upscale driving and ownership experience.

In 1934, Ferdinand Porsche was commissioned to build a small, inexpensive car at the request of Adolph Hitler. His answer -- a beetle-shaped sedan that was called a Volkswagen (German for "people's car") -- debuted two years later. Hitler had a town built near the plant for factory workers; he named it Kraft durch Freude Stadt (derived from the Nazi party's motto, "Joy through Strength"), and soon decided that Porsche's creation should be named the KdF-wagen (short for the "Joy through Strength" car). This upset Porsche, who was not political.

World War II delayed production of the vehicle; the factory suffered extensive damage during combat, and was ultimately taken over by the British Army. The company was renamed Volkswagen, and the town at the factory was renamed Wolfsburg (after Werner von Schulenberg of Wolfsburg, who had been forced to surrender his land for the construction of the town and factory). By the end of the 1940s, mass production of the Volkswagen Beetle had begun. The model made its first appearance on U.S. shores in 1949.

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Did you know that the first Volkswagen was a Porsche design? Ferdinand Porsche, who had been chief designer for Daimler-Benz, Auto-Union, and now had his own engineering consultation firm, was put in charge of designing the Volkswagen – “The Peoples Car” by Adolf Hitler.
Hitler wanted a small four seater car, with an air cooled and durable engine that would get 40 miles to the gallon, and could be bought for less than 1000 Marks (about $250.00). Ferdinand Porsche had already been in the design stages of an affordable small car years earlier, but had never been able to bring it into production. Between 1935 and 1937 Porsche built a total of 50 Volkswagen prototypes with the flat four air cooled engine designed by Franz Reimspeiss – a unit very similar to that used throughout the car’s production.
Politically, an affordable car such as the Volkswagen, was a strong platform for Hitler to win the public support that he desperately needed for his military adventures. Hitler wasn’t about to let anything get in his way, and he clamped down on iron and steel allocations to other manufacturers and used Nazi financing for the project. He also took over the private estate of Earl Von Schulenberg at Wolfsburg to build a factory. This became, and still is, the biggest car factory of automobiles in the world.
The Wolfsburg Factory never produced a production Volkswagen because by the time the factory was completed, Hitler had already annexed Austria, and invaded Czechoslavakia and Poland. Consequently, the factory was redirected and taken over by the German air traffic ministry and the total production was converted to meet the war demand.
It was only after the war in 1946 that the Volkswagen finally became the “Peoples Car”. The Wolfsburg plant was located in the British zone of occupation and became a repair depot. The British selected Major Ivan Hirst as responsible for the factory. He wanted to start producing Volkswagens since the war had created a huge demand for a small cheap car. Using the discovered blueprints, they put the Volkswagen into production - but this time it was really for the people and now we, the classic car hobbyists, to use and enjoy
Volkswagen, Business News
WASHINGTON -- (KEN THOMAS, AP): Ford, Subaru and Volkswagen lead the insurance industry's annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms.
(Scroll down for photos of the safest cars and SUVs -- and vote for your favorite.)
The Virginia-based Insurance Institute for Highway Safety awarded its "top safety pick" on Wednesday to 19 passenger cars and eight sport utility vehicles for the 2010 model year. The institute substantially reduced the number of awards compared with 2009, because of tougher requirements for roof strength.
Ford Motor Co. and its Volvo unit received the most awards with six, followed by five awards apiece for Japanese automaker Subaru and German automaker Volkswagen AG and its Audi unit.
Toyota Motor Corp., BMW AG, Mazda Motor Corp. and Mitsubishi Motors Corp. were shut out in the annual IIHS review.
The vehicles are selected for best protecting motorists in front, side and rear crash tests based on Institute evaluations during the year. The vehicles are required to have electronic stability control, or ESC, to qualify for the award. Earlier this year, the Institute said vehicles would need to receive its highest score in its roof strength evaluation to qualify the safety pick designation
t should be small, perhaps a four-seater, have a good durable engine, get 40 miles to the gallon, and be air-cooled since most Germans did not have garages. In 1933, Hitler had described the modern Volkswagen! He even called it a Volkswagen - the people's car - and stipulated that it sell at a low price. Porsche then asked for an idea of the price. With laughter the dictator answered, "At any price, Herr Doktor Porsche. Any price below 1,000 Marks!"