Marketing Mix Product, Promotion, Price and Distribution.

(Marketing Mix) Product, Promotion, Price and Distribution
A.L.I.E.D is a girly girl yet sophisticated woman’s fragrance that is targeted for the ages of 16-18 to 25-30. This fragrance will be sold at Macy’s, Dillard’s, and Nordstrom. At a later date will expand our fragrance and accessories to higher end department stores and boutiques. Lamb Hair McDaniel, Mktg global vision ch4 pg-47. Lamb Hair McDaniel, Mktg social class ch 5 pg-71.These ladies will be in their own social class and will want a strong quality in the perfume that they wear. After conducting a survey at the Art Institute I learned that two of the consumer’s would want to smell a bold scent with a hint of lavender, vanilla and pear. On the other hand three students preferred a light scent with vanilla, lavender, Carmel or strawberry. (On March 21, 2010). Lamb Hair MCdaniel mktg Survey research ch 8 pg 117 A.L.I.E.D will start off promoting at department stores and showrooms at hotels and will eventually have its own commercial. Lamb Hair McDaniel, Mktg Product ch 9 pg-131 The price point will be affordable at only $50.00 a bottle due to the recession that our country still struggles through. We will raise our prices after the first year we believe that economy will be at a standstill. AS humans we have our needs such as: Maslow’s hierarchy of needs Lamb Hair McDaniel, Mktg ch 5 pg-79. You will need to travel to buy a bottle of A.L.I.E.D. We want our consumers to travel to get an experience not the convenient 24hr drug store. Our products will be made in Napa Valley states and the packaging will be made with highest quality. Lamb Hair McDaniel, Mktg location of buyer’s ch 6 pg -89. We have chosen a pale pink box with a gold trim due to this is one most popular design that is out in 2010 with woman’s fragrances. Lamb Hair McDaniel, Mktg Benefit segmentation ch7 pg-103.