SWOT Analysis
(S) The price point is low enough at only $50.00 a bottle which is affordable for the consumer. (s) The packaging is simple yet detailed. (S) That A.L.I.E.D is a bold scent, and most female consumer s like a bold scent. (S) The name A.L.I.E.D is unique for a perfume. (W) A.L.I.E.D is new on the market and this could be a problem due to all the competitors. (w) Most of the woman’s fragrances that are introduced are sponsored by a celebrity. (W) My fragrance comes in a 70 oz bottle most fragrances come in two to three sizes. (W) A.L.I.E.D is sold at high end department stores this could make or break my product. Lamb Hair McDaniel, Mktg Niche Competitive advantage ch 2pg 21
(O) To start sponsoring stars, to have them target our female consumers so that they have a role model to look up to. (O) My goal is by the first year to have store events at the selected stores where A.L.I.E.D is sold. We will collaborate with Mac Makeup so you can get pampered, and get your makeup done, and get a gift bag of A.L.I.E.D products. (O) By the second year we hope to put on fashion shows where the models will be fashion students and they will be wearing A.L.I.E.D fragrance. (O) Will expand in the third to fourth year and will have A.L.I.E.D sold at boutiques in LosAngeles and Las Vegas. (T) They’re similar fragrances that are on the market that have scents like A.L.I.E.D. (T) My color scheme that I have chosen for my packaging is common in ladies fragrances. Lamb Hair McDaniel,Mktg Supply chain ch12 pg 173
About Me
- Visual Merchandiser/designer
- Allison is a Visual merchandiser,Stylist,and Designer in Las Vegas. She has learned the fundamentals of fashion show production and styling. She has worked for charity events such as The Kate Spade fashion show that was sponsored by The American Lung association. She has worked at Louis Vuitton in Aria Las Vegas where she was in charge of ready wear women's and men's department. She was also responsible for the accessories in the display cases. She has worked at some very exclusive events such as The Oscar Delerenta fashion show and the Sex and the City fashion show at Blue Martini Las Vegas.She inspires to be a fashion editor for In style, and Vogue magazine. She's an independent self starting fashion designer that's seeking a firm that will provide an outlet for visual merchandising and fashion design. She would also like to work for the infamous Rachael Zoe and become Zoe's partner. Each experience that she has teaches her something different and she will take it with her on each challenge that she faces. She has the knowledge, and determination that she will need to succeed in her career.
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