superbowl ad

Why I think that this super bowl ad is affective
This commercial targets 21 and over men and woman and of course sport fans and the average beer drinker. I think that this commercial has humor to it which I like because It’s not all that serious and It makes you laugh. This one cracks me up leave it to the guy in the car to say to the girl we should pick him up and he has beer. The girl is looking at him crazy and thinks that he has lost his mind to be picking up a stranger even if he does have beer. If you think about it the commercial makes you understand the market strategy behind it and the statistics that they had used. They are using advertising for the super bowl and the beer that is used throughout commercial. When making a commercial you need to have a market strategy for your target audience that you are trying to reach. You need to know consumers behaviors and their demographics and psychographics. It seems like a lot of super bowl commercials are about beer. I will make sure to pay attention to all the commercials that are playing at the super bowl this Sunday.