movie madman

I really thought that the marketing research that was involved in this movie was great. The techniques that were being used are similar to what we’re learning in class. The fifties were about the working man and not so much the working woman. Using tobacco was a perfect example of marketing in this show and the steps that you take to have a successful campaign. Advertising is key when doing market research for a product. Some of the material that we learn in class is familiar but I’m learning new things. I can relate the class to the movie in several ways such as the marketing approach that is taken.