In Madmen they kept on bashing Volkswagen but yet every time they saw an ad for the car on the street they would discuss it. They said the marketing was bad on it but maybe if they would have looked past the marketing and look at the features of the car and what the car has to offer. I think this would have been a good marketing approach.
Here' some facts I found on various cites.
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NatiVolkswagen is an automaker based in Germany. Its products typically command a higher price than those of competing models, but the return is a more upscale driving and ownership experience.
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Volkswagen is an automaker based in Germany. Its products typically command a higher price than those of competing models, but the return is a more upscale driving and ownership experience.
In 1934, Ferdinand Porsche was commissioned to build a small, inexpensive car at the request of Adolph Hitler. His answer -- a beetle-shaped sedan that was called a Volkswagen (German for "people's car") -- debuted two years later. Hitler had a town built near the plant for factory workers; he named it Kraft durch Freude Stadt (derived from the Nazi party's motto, "Joy through Strength"), and soon decided that Porsche's creation should be named the KdF-wagen (short for the "Joy through Strength" car). This upset Porsche, who was not political.
World War II delayed production of the vehicle; the factory suffered extensive damage during combat, and was ultimately taken over by the British Army. The company was renamed Volkswagen, and the town at the factory was renamed Wolfsburg (after Werner von Schulenberg of Wolfsburg, who had been forced to surrender his land for the construction of the town and factory). By the end of the 1940s, mass production of the Volkswagen Beetle had begun. The model made its first appearance on U.S. shores in 1949.
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Did you know that the first Volkswagen was a Porsche design? Ferdinand Porsche, who had been chief designer for Daimler-Benz, Auto-Union, and now had his own engineering consultation firm, was put in charge of designing the Volkswagen – “The Peoples Car” by Adolf Hitler.
Hitler wanted a small four seater car, with an air cooled and durable engine that would get 40 miles to the gallon, and could be bought for less than 1000 Marks (about $250.00). Ferdinand Porsche had already been in the design stages of an affordable small car years earlier, but had never been able to bring it into production. Between 1935 and 1937 Porsche built a total of 50 Volkswagen prototypes with the flat four air cooled engine designed by Franz Reimspeiss – a unit very similar to that used throughout the car’s production.
Politically, an affordable car such as the Volkswagen, was a strong platform for Hitler to win the public support that he desperately needed for his military adventures. Hitler wasn’t about to let anything get in his way, and he clamped down on iron and steel allocations to other manufacturers and used Nazi financing for the project. He also took over the private estate of Earl Von Schulenberg at Wolfsburg to build a factory. This became, and still is, the biggest car factory of automobiles in the world.
The Wolfsburg Factory never produced a production Volkswagen because by the time the factory was completed, Hitler had already annexed Austria, and invaded Czechoslavakia and Poland. Consequently, the factory was redirected and taken over by the German air traffic ministry and the total production was converted to meet the war demand.
It was only after the war in 1946 that the Volkswagen finally became the “Peoples Car”. The Wolfsburg plant was located in the British zone of occupation and became a repair depot. The British selected Major Ivan Hirst as responsible for the factory. He wanted to start producing Volkswagens since the war had created a huge demand for a small cheap car. Using the discovered blueprints, they put the Volkswagen into production - but this time it was really for the people and now we, the classic car hobbyists, to use and enjoy
Volkswagen, Business News
WASHINGTON -- (KEN THOMAS, AP): Ford, Subaru and Volkswagen lead the insurance industry's annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms.
(Scroll down for photos of the safest cars and SUVs -- and vote for your favorite.)
The Virginia-based Insurance Institute for Highway Safety awarded its "top safety pick" on Wednesday to 19 passenger cars and eight sport utility vehicles for the 2010 model year. The institute substantially reduced the number of awards compared with 2009, because of tougher requirements for roof strength.
Ford Motor Co. and its Volvo unit received the most awards with six, followed by five awards apiece for Japanese automaker Subaru and German automaker Volkswagen AG and its Audi unit.
Toyota Motor Corp., BMW AG, Mazda Motor Corp. and Mitsubishi Motors Corp. were shut out in the annual IIHS review.
The vehicles are selected for best protecting motorists in front, side and rear crash tests based on Institute evaluations during the year. The vehicles are required to have electronic stability control, or ESC, to qualify for the award. Earlier this year, the Institute said vehicles would need to receive its highest score in its roof strength evaluation to qualify the safety pick designation
t should be small, perhaps a four-seater, have a good durable engine, get 40 miles to the gallon, and be air-cooled since most Germans did not have garages. In 1933, Hitler had described the modern Volkswagen! He even called it a Volkswagen - the people's car - and stipulated that it sell at a low price. Porsche then asked for an idea of the price. With laughter the dictator answered, "At any price, Herr Doktor Porsche. Any price below 1,000 Marks!"
